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New World Supermarkets: New World: Game Day


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From their elite sponsorship of the Silver Ferns (New Zealand's national netball team) down to their support for hundreds of local sports teams all over the country, New World share New Zealand’s love of game day. That love is brought to life in the supermarket’s new ‘Game Day’ TVC, building on the high energy, fresh approach to the New World brand introduced in their latest TV campaign. A creative partnership between .99 and Colenso BBDO, ‘Game Day’ was shot by Darryl Ward for Curious Films.
Credits Other credits

Clients - Foodstuffs New Zealand Ltd



Steve Bayliss - Group General Manager Marketing

Jules Lloyd - Group Brand Director

Margaret O'Sullivan - Group Retail & Sponsorship Marketing Manager



Music track:



Bang - Bonde Do Rolê feat. Kool A.D.

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