Interactive ad: TAB Sport: Checkin' WIth The Chicken

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Checkin’ With The Chicken is an interactive banner that helps people make a call on the big game each weekend. The ‘Prediction Chicken’ lets you know if it’s a good bet, or a bad bet, by reacting to the calls you make. The banner appears every Friday on Stuff.co.nz and NZHerald.co.nz, as well as the TABSport.co.nz homepage. (note: The ‘Prediction Chicken’ was made famous from a TV ad that saw it correctly predict Tony Woodcock to score the opening try in the Rugby World Cup final.)