Early Cancer Detection: Don't Get Scared, Get Checked

The Scottish Government aims to highlight the signs and symptoms of breast cancer, and the importance of getting checked early in a new campaign starring Elaine C Smith. In this Leith Agency advert the Scottish actress, who lost her own mum to breast cancer, is seen holding a succession of placards illustrating the different symptoms of breast cancer. The campaign follows research which showed many women don’t regularly check their breasts but wanted to know exactly what symptoms to look for.