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Save the Children: Feel Again
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Here is the latest PSA for Save the Children. The ad draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive. Specifically, it was created pro bono by BBDO New York and shows how children’s heartbeats, collected in remote villages of Malawi and Guatemala, inspired a song from artists OneRepublic, entitled "Feel Again", that can help bring hope to children around the world. The theme is "Every Beat Matters".
The PSAs drive to www.EveryBeatMatters.org where people can download the song and take other actions to help save children’s lives. In addition to TV, the campaign also includes radio, print, outdoor and digital PSAs as well as a robust social media program that will broaden the reach of the campaign via facebook.com/everybeatmatters and Twitter @EveryBeat.
Interactive Producer: Katie Krueger Related |
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