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Appointment television just added a brand new star to its line-up as Macy’s
debuts through JWT New York a series of comedic shorts highlighting its iconic brand. Taking a cue from an American television staple, Macy’s is premiering its fall brand television spots in sitcom-style. What’s in Store? follows the hilarious situations that befall new Macy’s Herald Square store manager, Harold, as he collides with the many stars (such as Justin Bieber, Sean ‘Diddy’ Combs, Martha Stewart and Taylor Swift) and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.
Senior Producers: Holly Otto, Andrea Curtin |
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