MOEN: Motion Sense (print)

NEW MOEN CAMPAIGN LAUNCHES THIS WEEK

The campaign features two of their latest faucet innovations, including the new MotionSense, which launches in retail stores this fall.

The campaign includes two TV spots and corresponding print, all set to launch the week of September 17 in national US markets, including TV placements on HGTV, Food Network and DIY Network and print placements in magazine including House Beautiful and Good Housekeeping.

The creative brings to life Spot Resist Finish, a faucet that resists fingerprints and water spots, and MotionSense, a faucet that turns on with the wave of a hand, no touching required.

The campaign was directed by Parisian artist Sophie Gateau, who brought her unique sense of fashion and style to the work. Gateau is best known for her work on Nike, Ray-Ban and Samsung, as well as her music videos.