Focusyl: Newsmakers get focused

Red Lion launched an online campaign for Psynex Pharmaceuticals to promote its new focus-enhancing supplement, Focusyl. The company sent complimentary packages of the product to people making headlines in an effort to help them focus on matters of a more positive nature. The shipments were followed up with press releases and press videos announcing what they had done. All packages could be tracked through the shipping company's website. The initial newsmakers to receive Focusyl included Toronto Mayor Rob Ford who demonstrated a lack of focus when he was caught driving and reading at the same time. The next package was sent to Russian President Vladimir Putin, who they felt should focus more on creating a strong Russian Democracy, rather than chasing punk rock band Pussy Riot. A third package was sent to Hollywood actress Kristen Stewart who had admittedly lost focus when she had an affair with director Rupert Sanders. Upcoming recipients include Prince Harry, Lindsay Lohan, and Indian Prime Minister Manmohan Singh.