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Firestone: Horses


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Test Track: Test Track features a 9-year old SUV on the Chuckwalla race track. The spot focuses on the impressive handling of the newest Firestone Destination tire, the Destination LE2. The spot continues the "Drive a Firestone" campaign.

Horses: Horses features a pack of horses running alongside a group of "Firestone" vehicles. The spot focuses on the ability of Firestone tires to make an older vehicle fun to drive again. The spot closes with the group of cars creating the Firestone badge in the sand of the desert in Lucerne Valley.
Other credits

Credits

Client/Campaign: Firestone “Drive a Firestone”

Agency: Leo Burnett Chicago

Chief Creative Officer: Susan Credle

EVP, Executive Creative Director: Charley Wickman

Creative Directors: Britt Nolan, Mikal Pittman

Associate Creative Director: Sean Hannaway

Executive Producer: Veronica Puc

Production Company: Radical Media

Director: Jeff Zwart

VFX/SPX: The Mill

Editorial: Rock Paper Scissors

Editor: Stewart Reeves

Music Company: Pull

Director of Photography: Jeff Zwart

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