TV ad: Bacardi DragonBerry: Mark of the Master

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Fitzroy Amsterdam relaunched Bacardi Dragonberry with “The Mark of the Master”. A promotional campaign featuring the tattoo art of Japanese Tattoo Master, Horitaka. He has given the Bacardi Dragonberry dragon a fresh new killer look.The branding was associated with a pop up tattoo shop in the heart of Amsterdam’s red light district on the 8th and 9th of September this year, along with a Vice.com competition to win the mark of a master. The activation is being promoted with 2 short films featuring Horitaka and Dutch rap artist and designer Sef.