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Cristal: Eat
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A manifesto by Y&R Peru on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain. Thus, the spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gaston Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb “eat” towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people in a production excluding no one.
General Management / Planning: Eduardo Grisolle Related |
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