Web Film
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A Tokoloshe is a mythical creature in South Africa that strikes fear into the local communities. It has strange and absurd characteristics like a giant penis and is suspected of casting bad luck on a chosen victim. One week before the launch of Tivvit.com we released a fake news story onto the local interwebs which received over 60,000 views and several pieces of radio coverage discussing the legitimacy of it. On launch we released the shortened news story with the new, branded ending along with 3 other web film commercials.
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