Sport Zone: SOPHIA

This advert is based on a true story – the Sophia Moraes story. Last year she can’t run more than 5 km. This year she decided to run the Sport Zone Half Marathon and after running for more than three hours she completed the 21 km in last. To tell her story, Fuel Lisboa set a guerrilla style production to capture the final moments of the Hal Marathon and aired a inspirational TV spot just few days after the event.