Outdoor ad: Money Vault Multiplier: Kaleidoscope

View hi-res

Top 6: October 10th 2012

DDB New York has teamed up with renowned artist Mark Wagner for the latest round of New York Lottery work. To promote the new Money Vault Multiplier scratch card, they multiplied money in the most literal sense by creating Cash Kaleidoscopes painstakingly hand-cut entirely from dollar bills.Turning the ubiquitous dollar bill into a work of art was no mean feat – every curve was created by cutting the bills into tiny slivers, and staggering them through the pattern. The patterns were then repeated to create the finished layout. The campaign launches today inout-of-home media throughout New York.