OpenSky.com: “Join. Shop. Love.”

In a fast-paced, annotated tour of a stylish kitchen, home bar, bedroom, living room and dressing room, each item is labeled with the OpenSky celebrity “insider” who recommended it—from Tom Colicchio’s must-have raw honey to Shaquille O’Neal’s preferred phone to Mariel Hemingway’s choice in rose water. Besides awareness, the launch campaign is charged with building OpenSky’s foodie membership. Culinary insiders include Colicchio, Bobby Flay, Padma Lakshmi and Andrew Zimmern.