TV ad: XXXX Gold: XXXX Gold Equality

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The opening of XXXX Island will be supported by the launch of a new television campaign on Thursday 4 October, as well as outdoor and digital media, network integration, national events activation, on-pack and on-premise promotions, PR and radio.

The TV campaign is a uniquely XXXX Gold take on a tourism campaign to bring the island to life as the ultimate destination for Australians and their mates.

Filmed over four days, there are four 30" executions and four 15" executions that dramatise the simplicity and ingenuity of what to expect on XXXX Island.