FontShop: fontmeimfamous.com

FontShop and Proximity BBDO Paris launch a worldwide campaign targeted at the world's most creative people: "Font Me I'm Famous".

FontShop, the first independent retailer for desktop, web and mobile typefaces, wanted to spark creative people's curiosity for its 150,000 fonts catalogue by making them play with one of the things that makes their fonts so special: their names.

With the "Font Me I'm Famous" campaign, FontShop and Proximity BBDO Paris target art and advertising creatives through a worldwide integrated initiative:
· By asking them to guess fonts' names based on those of famous people (the fonts enigma) in a print campaign displayed in various creative-minded magazines.

By inviting them to create their own "Font Me I'm Famous" posters by playing on words and names on a dedicated web/mobile site www.fontmeimfamous.comUltimately, the experience will incite them to browse the extensive FontShop catalogue and to look at fonts in a whole new way.