Water is Life: Hashtag Killer: First World Problems @DanJordan2001

DDB New York and Water is Life have launched the "Hashtag Killer" campaign, which sets out to eradicate the ironic #firstworldproblems meme -- in which people tweet about such life burdens as non-heated leather seats or forgetting their maid's last name -- and, in the process, raise awareness about serious developing world issues.

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