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Havas Worldwide: Pay with a smile
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Euro RSCG Australia is changing its name to to Havas Worldwide. But we want to change more than that. So, we're launching PROJECT CHANGE - a series of actions to bring positive change in the world. The first thing we wanted to change was how miserable people are on their way to work. We did some research and found that 97% of Australians are unhappy commuting.So we went to the streets at peak hours in Sydney, Melbourne and Brisbane and "sold" delicious cookies for a very special price: you pay with your smile! :)
We made the commuting in those cities a happier moment for lots of people and extracted beautiful smiles from more than 1000 serious faces. And this is just the beginning of Project Change. There will be much more coming soon. Because although we’re changing our name, we want to change much more.
Head of TV: Monique Pardavi Related |
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