Target: Stuff Scholarships

College just got awesome. With Target’s “Stuff Scholarships” campaign, directed by Michael Sugarman for Wieden+Kennedy Portland, students everywhere have the chance to win stuff and in the process generate some very compelling content. Visitors choose from 16 different scholarships for stuff they really want like a year’s worth of ramen, or a semester’s worth of clean underwear, or an Xbox, a set of furniture to pimp out their dorm, and all the games they need to never see daylight again.