Mercy Corps: Rob Reiner

To tie in with the 25th anniversary of The Princess Bride, Mercy Corps and agency Camp + King tapped the stars and director of the classic movie to help drive attention and support. These viral videos bring fans right back to what they loved most about the movie, and offer really funny memorabilia to the first folks who commit to ongoing donations. Mercy Corps alleviates suffering, poverty and oppression by helping build secure, productive and just communities.