Make-A-Wish: The Wish Effect

The Wish Effect is a new digital platform designed through Leo Burnett, Melbourne to grow donations for the Make-A-Wish foundation, and help grant the wishes of hundreds of seriously ill children in Australia. When people visit thewisheffect.com.au, they're met with an experience that demonstrates the effect their contribution can have, and also the total effect they can have when they inspire others to do the same. They'll see their Wish Effect grow and grow as they use their social networks to encourage more and more people to get on board.