Top 6: October 17th 2012
Interactive
Milk: Music Makes More MilkTop 6: October 17th 2012
People enjoy music. Cows enjoy music, too. In fact, when cows like what they hear they can produce more milk. So DDB Vancouver created a music contest judged by cows. Consumers can compose a song on the Music Makes More Milk website, with its built-in music generator, and submit it for voting. The winner of a trip to the Grammy Awards will ultimately be chosen by a herd of cows, depending upon how much milk they produce.
Producer: Kimberly Billan |
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