TV ad: Test Cricket: United

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GPY&R Melbourne and Cricket Australia have released a compelling new advertising campaign for the Vodafone Test Series, aptly titled, 'United by the Moment'. The campaign reinforces Australians' emotional connection with sport and highlights crickets transcendental power to move and affect us, and to create unforgettable moments that will live forever - moments of power, passion and sometimes, failure.

Category Entertainment & leisure
Client cricket australia
Agency VML Australia
Production FINCH
Country Australia
Uploaded 24 October, 2012

Credits

Director
Patrick Hughes
Executive Creative Director
Ben Coulson
Senior Copywriter
Evan Roberts
Creative Director/ art director
Chris Northam
Agency Producer
Luisa Peters
Account Director
Nic Robinson
Group Account Director
Mat Cummings
Account manager
Jenna Stafford

Other credits

Cricket Australia: Julian Dunne, Panayiota Samartzis.

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