TV ad: Ford: "Whee"

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To launch the all-new Ford C-MAX Hybrids with the goal of breaking through the Prius-dominated hybrid market, leaders from Team Detroit have introduced a series of broadcast spots, short brand films and other cross-media campaign assets featuring the world-famous La Linea character from the Milan-based Quipos agency. To collaborate with Quipos and handle the project's ambitious production, VFX and post-production challenges, Team Detroit chose creative production company Shilo and its co-founder and director Jose Gomez.

Category Automotive
URL http://www.shilo.tv
Client Ford Motor Company
Agency Team Detroit
Production Shilo
Country United States of America
Uploaded 25 October, 2012

Credits

Director
Jose Gomez
Chief Creative Officer
Curtis Melville
Chief Creative Officer
Toby Barlow
Creative Director
Bradley Hensen
Senior Copywriter
Dan O'Connor
Art Director
Sanja Dardagan
Agency Producer
Maureen Marnon

Other credits

Client: Ford

Ford Communications Manager: Scott Kelly

EVs, SYNC/MFT/MLT & Brochures Communications Manager: Laura Michaels

Ad Agency: Team Detroit

SVP, Group Account Director: Rick Ross

VP, Account Director: Tim Galvin

Management Supervisor: Leigh Gulbransen

Account Executive: Lauren Lefkofsky

VP, Advertising Compliance Director: Charlotte Curiston

Business Manager: Harriet Maness

Production Company: Shilo

Director: Jose Gomez

Director of Photography: Jordan Valenti

Executive Producer: Arthur Portnoy

Head of Production NY: Robert Berman

Head of Production CA: Hilary Wright

Line Producer: Chris Palladino

Production Supervisor: Randy Emfinger

Editor: Adam Spreng

Assistant Editor: Thomas Bergamini

Development Producers: Sheina Dao, Hayley Underwood

Producer: Cary Flaum

Production Coordinator: Erica Pietricola

Art Director: Colin McGreal

2D Previsualization TD: Brian O'Connell

2D Previsualization Lead Animator: Joey Ahlbum

2D Previsualization: Christina Riley, Joe Andriola, Chris McMurray, David Concepcion, Doug Compton

Designers: Ann Kruetzkamp, Tom Green, Brad Tucker, Angela Zhu, Paul Yeh, and Karen To, Asavari Kumar

Animation and Composite: Andre Vandenberg, Adam Stockholm

3D Artist: Scott Hubbard

Flame Artist: Nic Seresin

"La Linea" 2D Animation: Quipos srl Milano

Telecine Company: Nice Shoes

Colorist: Chris Ryan

Music Company: Nylon

Final Mix Company: Sound Lounge NY

Audio Mixer: Rob Sayers

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Ford: "Whee"

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Ford: "Whee"

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