TV ad: Raid Insect Spray: Raid: The Game

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SC Johnson, maker of the world’s #1 pest control spray, Raid, has launched a unique, game-based campaign for Raid One Shot Flying and Crawling insect sprays. The integrated campaign created by UrsaClemenger features a 30-second TVC featuring three different householders in a game-styled mission against domestic bugs. The central part of the campaign is “Raid: The Game”, a free mobile app that viewers can download directly from the TVC via shazaam or via facebook/raidinsectcontrol and the App Store.

“Raid: The Game” is based on using the Raid product portfolio to kill bugs dead, with several levels each requiring the use of different Raid products.