Outdoor ad: Bahia Marina: Sea of Plastic

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Top 6: October 31st 2012

Plastic bags and waste account for about 70% of the garbage dumped into the sea, damaging not only the landscape, but all marine life. To warn people about the size of the problem, Bahia Marina through Engenhonovo, Salvador took advantage of Sea Day celebrations to publish a different billboard. It featured a traditional picture of All Saint's Bay except the sea was covered artwork made out of garbage bags and plastic, with different shades of blue, plus other objects which are commonly thrown in the sea. From time to time, parts of the 'sea of waste' were removed thus revealing the true image behind the bags.