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Changhong: The slap
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Changhong is breaking into the mainstream in Australia with the launch of a new advertising campaign, designed by 10 feet tall at increasing awareness of the brand at the retail level.The brand puts the latest technology in the hands of everyone with very affordable pricing.Rather than try and imitate the category, the campaign takes a bold, humorous and surprising approach, stepping right out of the category comfort zone. It doesn't have the production budgets to compete with the band leaders, so rather than follow category norm, it goes out on a limb.
When other TV's advertise 3D, they have all these remarkable things like fish, cars, butterflies etc, flying out of the screen, in a CGI way. The Chanhong version takes it a step further – 3D that brings the fish to life with a quality of picture that hits one between the eyes – literally.
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