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Top 6: November 14th 2012
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Mamia nappies: Ready when you're notTop 6: November 14th 2012
Every parent knows 'that face' when their baby chooses the most inappropriate time to make use of their nappy. Luckily, your Mamia nappy will always be ready, even when you're not.Running across TV, print, online and catalogue, this campaign is looking to shake up a category that is more renowned for picture-perfect mums and babies, shot in soft focus, rather than the (sometimes messy) realities of parenthood.
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