gorila: gorila vintage cassette tape, delorean and zx spectrum

Gorila is an iconic Portuguese brand of bubble gums that has been without advertising for the last 20 years.This brand is part of the emotional heritage of an entire generation.A special edition of its original flavour was created to re-launch the brand: Gorila Vintage. BAR Libon looked for something that had an impact on the lives of those who are currently in their 30s and 40s.
Based on the concept "Back to good old times”, we created a press campaign with 70´s/80´s hits: cassette tape, delorean and zx spectrum