'Protect What’s Behind You' is a campaign for Toyota aimed at protecting children from car reversing accidents by promoting the use of rear view cameras. The campaign centres around … read moredynamic, interactive street art created by renowned Lithuanian artist Ernest Zacharevic, one of the leading street artists of his generation.
On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care.
They carry the strapline 'Protect what's behind you. Drive with a rearview camera' and are simply signed 'Toyota'. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message 'Protect what’s behind you'.
