Outdoor ad: 'Go Veg' campaign: See All Animals As Equal

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To create public attention for the new 'Go Veg' for 30 days campaign for SAFE, Starseed PR created life-sized door posters with not the usual animal's face peeking through the cat door. The doors were placed in busy CBD areas, visualising a mental shift for passersby, with a website to visit to register to be a vegetarian for a month.

Category Public interest
Client SAFE - the voice for all animals
Agency Starseed PR
Production More Than Print - NZ
Country New Zealand
Uploaded 4 November, 2012

Credits

Creative Director/ art director / copy
Karen Maurice-O'Leary
General Manager
Angelina Farry
Account team
Randy Manicks
Account manager
Amelia Haysom

'Go Veg' campaign: See All Animals As Equal

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'Go Veg' campaign: See All Animals As Equal

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