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Top 6: December 26th 2012
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Pak'n save: Meet the meat of your dreamsTop 6: December 26th 2012
PAK’nSAVE is New Zealand’s cheapest supermarket chain. Their low prices and low priced ads are a hit with Kiwis. But when you’re constantly banging on about your low costs you need to find new ways to get cut through. For PAKn’SAVE’s meat sale DraftFCB Auckland created a campaign that re-ignited the Kiwi love affair with meat and also reaffirmed PAKn’SAVE’s passion for low prices. Meat Lovers Week - Where you can meet the meat of your dreams… for less. And when lonely carnivores called the 0800 number, real meat was waiting to talk to them.
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