Canon Pixma: 60 Seconds

Can a printer inspire a creative movement?
That was the undergirding concept of the new PIXMA TVC. The idea gave new life to what is usually viewed as a prosaic, functional piece of office or home equipment.
The television commercial made printing easy, fun and even a little sexy. Shot completely in Budapest, we showed people from all walks of life use the multi- innovative features of the PIXMA printers to express their individuality and creativity, turning an unsightly abandoned building into a work of art.