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Builder Homesite, INC: Don't buy a to-do. Buy new. "Roof"
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Are you shopping for a new home? Or is it really just a new-to-you home? A home that is full of someone else’s problems can quickly become a list of compromises and to-dos. In GSD&M’s first work for Builder Homesite, Inc., the new brand platform looks at what the real meaning of “NEW” is when purchasing a home. Through various media efforts, the “Don’t buy a to-do. Buy new.” campaign proves only new construction gives you a home that is ready to be lived in with the newest technology, amenities and worry-free assurances.
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