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Renault Megane: Paris-Berlin
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Renault and their advertising agency, Publicis Conseil, have developed an innovative press campaign for the launch of the Mégane Collection 2012.
Using three actual itineraries, the campaign emphasises the outstandingly good fuel economy, the cars being able to go 1700KM, on just one full tank, and the very low consumption of 3.5L/100KM, putting the Mégane Collection 2012 among the best in its sector. This idea is innovative in two ways. Firstly, the itinerary represents very precisely the distance covered by the car, from the town of departure to the destination. Secondly, a petrol pump hose is used to show the route.
Chief Creative Officer : Olivier Altmann Related |
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