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Leo Burnett Worldwide: Leo Burnett's GPC
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Leo Burnett's Global Product Committee (GPC) gathers more than 30 international creative directors to watch, analyze, debate, argue and agree upon the work every quarter. The GPC launched in 1993 to help the global Leo Burnett network test its creative product and ensure that our work - as Leo Burnett the man put it - is the best in the world bar none. Led by global CCO Mark Tutssel, the GPC reviews more than 500 pieces of work every quarter from our global offices. The GPC scores against the HumanKind scale 1-10. A one is destructive, while a 10 changes the world.
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