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Louie the Fly continues his reign on the silver screen in two new animated spots from he creative team at Havas Worldwide, led by ECD Steve Coll. The animated TVCs were an enticing … read morebrief for long-term collaborators director Phil Meatchem and Cutting Edge VFX Supervisor Ron Roberts.
"Louie is the loveable rogue we can’t help but feel affection for", said Roberts. "Over the years we've developed and honed Louie, Cockie, Mozzie and this time, introduced a new bug, Spider. As Louie's adventures get more intricate, the visual style keeps moving us forward. The essence of Louie's cheeky verve has remained unchanged since his inception in 1962."
"It's always fun animating Louie and the gang," said Andrew Kimberley, 'Chief' Louie The Fly Animator. "They brim with character, and it brings a smile to your face just posing them. It's a treat to bring this vibrant Aussie icon to life."
"After 50 years, Louie continues to move with the times. We've built a community of over 270,000 fans since introducing Louie to Facebook via last year's 'Kill or Save Louie' campaign. And on TV, Phil and Cutting Edge have done a fantastic job of updating Louie's look using the very latest animation techniques. As this latest campaign shows, there's plenty of life left in Louie," said Steve Coll, ECD Havas Worldwide, Sydney.
read less...Client: Reckitt Benckiser
Creative Agency: Havas Worldwide
Booking Agency: Zenith Media
Executive Creative Director: Steve Coll
Broadcast Producer: Melissa Petryszyn
Creative Group Head: Chris Johnson
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Production Company: Filmgraphics
Director: Phil Meatchem
Producer: Lee Thompson
Post Production & VFX: Cutting Edge
VFX Supervisor: Ron Roberts
Lead Animator: Andrew Kimberley
3D Artists: Khiem Huynh, Alex Goodwin, Rodrigo Guimaraes, Phil Jackson
Jake Hempson.
Flame Artist: Flame Artist: Scott Geersen (Locked Out, Don’t Fear the Spray), Heather Galvin (Crime Scene)
Colourist: Scott MacLean
Editor: Joe Morris
Executive Post Producer: Sharon Pearson
Post Producer: Sarah Brown
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