Blink Productions: John Lewis: The Journey

Following the lasting mark their captivating spot 'The Long Wait' made on public consciousness last Christmas, Dougal Wilson and adam&eveDDB return to usher in the festive season by giving us the gift of another enchanting film for John Lewis.

The star of the spot is an intrepid snowman with extraordinary powers. As we all secretly hope when we say good night to a snowman we've lovingly constructed, he comes to life when the family is fast asleep, but even more incredible is how thoroughly charming this snowman is. He's a real gentleman with a flair for romance and a taste for adventure.

The story shows us how far this particular snowman will go to demonstrate his love to his equally charming companion. Braving blizzards, icy streams and towering mountain peaks, the snowman embarks on an epic quest to find the perfect gift that will put a smile on her face, and all before the sun comes up.

The film was shot by cinematographer Eduard Grau in beautifully wintery surroundings, with MPC helping to create the spot's spellbinding atmosphere. Dougal encapsulates all the warmth and magic of Christmas in his trademark cinematic style, leaving us with a meaningful message about the power of love and a little bit of that restless excitement Christmas brings out in each and every one of us.

Credits:
Director: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Producer: Ben Link
Production Manager: Beatrice Warren
Agency: Adam&Eve DDB
Creative Director: Ben Priest
Creatives: Frank Ginger and Shay Reading
Agency Producer: Lucie Georgeson
1st AD: Joe Nolan
DOP: Eduard Grau
Art Director: Andy Kelly
Editor: Joe Guest at Final Cut
Post Production: MPC
VFX: MPC
VFX Producer: Sam Davidson
VFX Supervisor: Adam Crocker and Tom Harding
Grade: Jean-Clement Soret
Sound Design: Anthony Moore at Factory Studios
Music: Leland Music Ltd Song: “The Power of Love” by Gabrielle Aplin