RVS Insurance: Umbrella

Description
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To ensure the 'floating' through the air of the advisors looked as natural as possible, we've put the actors in a harness and we've hoisted them into the air. To do so, we had to make a hole in the umbrella's - so that the cables could go through them and pull them straight up. One of the casting criteria was 'no fear of heights' - as you can imagine. Depending on the shot, we've had one or more actors dangling above Rotterdam.

Although it was quite a astonishing sight in itself, this approach really made the commercial look very natural and therefore all the more impact-full. You can see (and almost feel) the wind waving through the hair and flapping the coats of the advisors as they float.
So now you know these are all actual movements, and not computer animated effects.

Creative Commentary
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