Australian Bullion Company: Roller Coaster

The Reactor has created a series of 45sec radio spots for the Australian Bullion Company. The campaign highlights the volatility of the market and the pressure on investors to make the right decisions as to which asset class they invest in. Merry- Go-Rounds, Dodgem Cars and Roller Coasters have been used to demonstrate that gold has out-performed the majority of other asset classes over the past decade.