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Top 6: November 28th 2012
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Ballantine's Whisky: Loud Blue

Top 6: November 28th 2012
Work Club London has created a platform for Ballantine’s that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brand’s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image.
Credits Other credits

Strategist: Niccolo Rigo

Senior account manager: Alexis Clarfield-Henry

Business director: Al Amin

Creative technology partner: Reactify

Music communications partner: FRUKT Communications

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