TV ad: NIVEA: Gangnam Style

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Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous gangnam-style dance action, with the twist being "jiang nan style", which means - frozen men's style.