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Integrated
Chihuly at the VMFA: Breathe Art into Life
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The Martin Agency created a campaign on behalf of Virginia Museum of Fine Arts for their current exhibit with world-renowned glassblower, Dale Chihuly. The theme: Breathe Art into Life.
The Martin Agency (along with unit9 in the UK) has developed an iPhone app that allows you to create Chihuly-inspired "blown glass" through your iPhone. All you have to do is blow into the microphone on your device. The app just went live in the iTunes app store: https://itunes.apple.com/us/app/the-chihuly-app/id572960717?mt=8 Available on all Apple iOS devices, the app allows Chihuly fans to design their own virtual creations through a process inspired by his artistic process. The finished art can be shared on the user’s Facebook timeline or Twitter feed, emailed to friends, as well as posted to the gallery of user creations on VMFA’s Facebook page. This app and exhibit will be supported through social media, and we've also created OOH posters and print to extend the reach of the campaign. All of this is intended to engage a new audience outside of the museum's traditional demographic, many of whom are using social media and their smartphones as their main form of communication.
Production Company: Unit 9 London, UK Related |
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