BDDP UNLIMITED: Movement For More Summer

A digital premiere on Youtube To promote tourism in Morocco, French agency BDDP&Fils created an innovative campaign, which for the first time literally flips the Youtube player on the Morocco's channel.So as to experience another way of life, this interface is showing side-by-side 2 versions of a 24h day in real time: one side shows a great day in Morocco, the other shows an ordinary crappy day in Whatevercity. Both days are synchronized with the user’s clock to maximize the experience.

Tune in at anytime and you'll see that there’s always something better to experience than what you're currently doing.