nossa.pt: Cash for gold

Eurobest, the most important European advertising festival, is over.
This year's edition took place in Lisbon, and Nossa created this guerilla action outside the festival's door, as a way to generate awareness and promote the website, considered one of the world’s most inspiring agency websites.
Within this context of crisis, of which advertising agencies are also victims, Nossa decided to support those who didn’t submit any work.The poster says:
If you haven't submitted anything to Eurobest, don't let this small detail screw up the festival.
Take advantage of the crisis and buy a statuette.
After all, nobody is gonna know how you got it.
Stick this flyer in your t-shirt and good luck.

Fyers were handled and encouraged people to stick the message to their clothes.