The National: “Ten-minute Guitar Solo.”

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the company’s old-fashioned, hi-fidelity manufacturing and sound standards. The print advertising is in black-and-white (richly printed in 4c) and features ’60s vintage typography. The wordless video, posed straight-on, as an old commercial might have been, features a vintage guitar track.