Royal College of Pathologists of Australasia (RCPA): Blowopsy

The Hallway, Sydney has created an online, content-led campaign for the Royal College of Pathologists of Australasia (RCPA), to increase awareness of the importance of pathology in medicine.It consists of three 60 second films that propose somewhat surreal answers to the question "if pathologists didn't exist, where would the answers come from?". An additional interactive film feature invites viewers to experience and share a variety of equally odd alternative answers to the same vital question.