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Direct Marketing
Oude Meester: A prize as rare as the diamond it holds.
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To promote the Oude Meester Demant, 140 BBDO created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each.
The packs’ design was inspired by the Oude Meester Demant’s very own diamond insignia.
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