Heineken: Meet The World In One City

Heineken has initiated a social media challenge around the streets of Amsterdam and through Facebook in order to connect local and global communities.The 'Meet the World in One City' campaign two men from the UK and the Netherlands, who will spend two weeks dedicated to the challenge of meeting people from 194 different nationalities on the Streets of Amsterdam.People are also able to contact the pair, Barnaby and Mick, through a dedicated website in order to achieve their challenge.

Tribal DDB Amsterdam has been the agency behind the campaign, which ends next week, and is being documented and edited by a crew of film-makers, with content being posted daily on the Heineken Facebook page.