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Top 6: December 19th 2012
Integrated

SPCA & MINI: Driving Dogs

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Top 6: December 19th 2012
Case study: MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.
Credits Other credits

Interactive

Kevin Akers - Senior Interactive Producer

Catherine Chi - Interactive Designer



Public Relations

Angela Spain - General Manager

Eloise Hay - Account Manager



Media

Rachel Leyland - Media Manager

Rufus Chuter - Communications Planning Director

Simon Teagle - General Manager Media

Sarah McEwen - Media Buyer



Social Media

Harri Owen - Head of Digital and Content

Steph Pearson - Senior Digital Media Planner/Buyer

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