Top 6: December 19th 2012
Integrated
SPCA & MINI: Driving Dogs
Top 6: December 19th 2012
Case study: MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.
- Category Charities & appeals
- URL http://drivingdogs.co.nz
- Client SPCA & MINI
- Agency FCB New Zealand
- Production DraftFCB Auckland
- Country New Zealand
- Uploaded 19 December, 2012
- Director
Marco Siraky - Executive Creative Director
Regan Grafton - Executive Creative Director
Tony Clewett - Regional Executive Creative Director
James Mok - Creative
Matt Williams - Creative
Peter Vegas - Agency Producer
Sarah Yetton - Exec Agency Producer
Esther Watkins - Group Account Director
Toby Sellers - Account Director
Sally Hooper - Post production
blair walker - Music
Liquid Studios - Account manager
Stephanie Hueber
Interactive
Kevin Akers - Senior Interactive Producer
Catherine Chi - Interactive Designer
Public Relations
Angela Spain - General Manager
Eloise Hay - Account Manager
Media
Rachel Leyland - Media Manager
Rufus Chuter - Communications Planning Director
Simon Teagle - General Manager Media
Sarah McEwen - Media Buyer
Social Media
Harri Owen - Head of Digital and Content
Steph Pearson - Senior Digital Media Planner/Buyer
